Decision No. 1513/QD-TTg dated September 03, 2015 of the Prime Minister approving the Scheme to promote Vietnamese enterprises’ direct participation in foreign distribution systems through 2020

Encourage Vietnamese enterprises to export directly to foreign distribution systems

The Scheme to promote Vietnamese enterprises’ direct participation in foreign distribution systems through 2020 approved by the Prime Minister at the Decision No. 1513/QD-TTg dated September 03, 2015, within that To encourage Vietnamese enterprises to export directly to foreign distribution systems on the basis of drawing on strengths and tapping to the utmost competitive advantages of Vietnam’s exports.

One of the important tasks and solutions prescribed in the Scheme is to step up trade promotion and connection with foreign distribution systems including supporting enterprises in producing and developing product designs and building brands for exports to satisfy requirements of foreign distribution systems; prioritizing trade promotion and connection with foreign distribution systems within the framework of the National Trade Promotion Program; increasing activities of overseas trade bureaus and trade promotion offices to assist Vietnamese enterprises in exploring, connecting with and exporting directly to foreign distribution systems; organizing Vietnamese Goods Week programs in foreign distribution systems; focusing first of all on major distribution systems in Europe, North America, Southeast Asia and Northeast Asia with commercial presence in Vietnam; and supporting domestic enterprises to display and introduce their goods in Vietnamese Goods Week programs; intensifying popularization of brand names, attaching special importance to international communication activities and renovate communication approaches toward direct advertising on foreign communication channels and media…

Besides, creating a section on key importers of Vietnamese goods in foreign distribution systems on the e-portal of the Ministry of Industry and Trade for search and exploitation by Vietnamese enterprises and collecting and building accurate and adequate information systems and databases on foreign distribution systems, attaching important to the key markets of Europe, North America, Southeast Asia and Northeast Asia;

From above solutions, the Scheme set the objectives to increase the value of goods exported to foreign distribution systems, first of all, those currently present in Vietnam, then other distribution systems; By 2020, Vietnamese goods will be exported directly to all large distribution systems in Europe, North America, Southeast Asia and Northeast Asia, and in countries that have signed free trade agreements with Vietnam.