Building up your brand in 20 years in Vietnam, but losing it in a few days. WHY?

Building up your brand in 20 years in Vietnam, but losing it in a few days. WHY?

Building up your brand in 20 years in Vietnam, but losing it in a few days. WHY?

It takes almost 2 years for their trademark application to be registered in Vietnam. However, developing a good brand may take five to ten years or even twenty years. If you do not have a system in place for managing your company's documentation, including Trademark Registration Certificates, you could lose your trademark rights within a few days.

Improper use of registered trademarks in Vietnam – Risks and solutions

Improper use of registered trademarks in Vietnam – Risks and solutions

Improper use of registered trademarks in Vietnam – Risks and solutions

After a number of years of commercializing the branded products, many trademark owners wish to refresh the look of their brands by modifying certain elements to make the mark more noticeable and approachable to the general public. Most of them believe that because they have registered a trademark, they are free to use it in whatever way they choose. This simplistic way of thinking results from a neglect for or insufficient understanding of the intellectual property requirements, which cost the trademark owner a hefty price.