10 new trademark provisions in Vietnam's 2022

10 new trademark provisions in Vietnam's 2022

10 new trademark provisions in Vietnam's 2022

Intellectual property is regarded as a company's most important and valuable asset. In particular, it cannot be denied that a trademark is the industrial property object with the highest commercial exploitation value. Numerous amendments and additions have been made to Vietnam's 2022 Intellectual Property Law in order to improve the effectiveness of the intellectual property protection mechanism and fulfill Vietnam's legal obligations under International intellectual property agreements to which Vietnam is a signatory, including CPTPP, EVFTA, and RCEP... 

Building up your brand in 20 years in Vietnam, but losing it in a few days. WHY?

Building up your brand in 20 years in Vietnam, but losing it in a few days. WHY?

Building up your brand in 20 years in Vietnam, but losing it in a few days. WHY?

It takes almost 2 years for their trademark application to be registered in Vietnam. However, developing a good brand may take five to ten years or even twenty years. If you do not have a system in place for managing your company's documentation, including Trademark Registration Certificates, you could lose your trademark rights within a few days.