Vietnamese
The National Assembly passed Law No. 122/2025/QH15 on E-commerce to enhance institutions, establish a modern and transparent legal framework for e-commerce activities, and safeguard consumer rights in Vietnam. This Law shall take effect on July 01, 2026, replacing previous regulations.
The 2025 Law on E-commerce consists of 7 Chapters and 41 Articles.
Key highlights of this Law include:
- Specific regulations on livestream sales and affiliate marketing services: Providing interpretation of livestream sales and livestream sales presenter; and providing strict regulations on the management of livestream sales activities and affiliate marketing services in e-commerce on digital platforms. (Article 3)
- Responsibilities of livestream sales presenters: Not to provide false or misleading information regarding the uses, origin, quality, or prices; not to use language, images, attire, or conduct that contravene social ethics, fine customs, and traditions during livestream sales activities. In addition, sellers and livestream sales presenters must provide information to e-commerce platform managers for the purpose of verifying the identity. (Article 24)
- Management of affiliate marketers: Before conducting affiliate marketing, affiliate marketers in e-commerce shall provide information to organizations and individuals providing affiliate marketing services. Affiliate marketers must refuse to conduct affiliate marketing on digital platforms that violate laws on national security, social order, or digital platforms conducting business under the multi-level marketing model without a certificate of registration for multi-level sales activities, or platforms associated with content contrary to social ethics or fine customs. (Article 26)
- Responsibilities of managers of e-commerce platforms: The Law on E-commerce 2025 classifies and stipulates separate responsibilities for each type of manager of e-commerce platforms. For example, managers of business-to-consumer e-commerce platforms are responsible for fully disclosing service information in accordance with relevant laws. For managers of intermediary e-commerce platforms, responsibilities include censoring information content regarding goods and services created by sellers before permitting display on the platform, for the purpose of preventing the trading of unlawful goods and services, counterfeit goods, goods infringing intellectual property rights, smuggled goods, and goods of unclear origin. (Articles 16, 17)
- E-commerce with foreign elements: Providing conditions on management, operation, and registration requirements for foreign e-commerce platforms operating in Vietnam. (Article 27)
- Prohibition of various types of items: Strictly prohibiting the conducting business in, or facilitating others to conduct business in, illegal services, prohibited goods, counterfeit goods, goods infringing intellectual property rights, smuggled goods, goods of unclear origin, expired goods, goods in violation of the law on product and goods quality, and other goods in violation of relevant law on e-commerce platforms. (Article 6)
- Handling of violations in e-commerce: In addition to administrative penalties, violations may result in blocking access, suspending transaction functions of the e-commerce platform, where e-commerce activities show signs of criminal offenses, criminal liability shall be considered in accordance with the law. The Law also stipulates the application of technology in management and handling of violations in e-commerce. (Article 37)
View the English translation of the 2025 Law on E-commerce via the website LuatVietnam.vn at: Law No. 122/2025/QH15 on E-commerce
