Building up your brand in 20 years in Vietnam, but losing it in a few days. WHY?

Building up your brand in 20 years in Vietnam, but losing it in a few days. WHY?

Building up your brand in 20 years in Vietnam, but losing it in a few days. WHY?

It takes almost 2 years for their trademark application to be registered in Vietnam. However, developing a good brand may take five to ten years or even twenty years. If you do not have a system in place for managing your company's documentation, including Trademark Registration Certificates, you could lose your trademark rights within a few days.