Decision 2326/QD-TTg 2025 approving Strategy for development of Vietnam’s retail market through 2030

DECISION

Approving the Strategy for development of Vietnam’s retail market through 2030, with a vision toward 2050

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THE PRIME MINISTER

Pursuant to the Law on Organization of the Government dated February 18, 2025;

Pursuant to the Law on Organization of Local Administration dated June 16, 2025;

Pursuant to the Commercial Law dated June 14, 2005;

Pursuant to the Law on Foreign Trade Management dated June 12, 2017;

Pursuant to the Prime Minister's Decision No. 1163/QD-TTg dated July 13, 2021, approving the domestic trade development Strategy through 2030, with a vision towards 2045;

At the proposal of the Minister of Industry and Trade.

DECIDES:

Article 1. To approve the Strategy for the Development of Vietnam’s retail market through 2030, with a vision toward 2050 (hereinafter referred to as the Strategy), with the following contents:

I. DEVELOPMENT VIEWPOINTS

1. To develop a civilized, modern, synchronized, and sustainable retail market, contributing to the successful achievement of the objectives for the national socio-economic development strategy, the domestic trade and market development strategy, and other strategies, schemes, programs, and plans approved by competent authorities.

2. To develop the retail market in association with the development trend of e-commerce and the application of achievements from the Fourth Industrial Revolution; to encourage the development of commercial forms based on science, technology, and innovation in order to modernize the retail market in the context of digital transformation.

3. To develop the retail market in a substantive and in-depth manner, oriented toward specialization and professionalization, contributing to effectively performing the function of sustainable connection between production and consumption, and playing an important role in orienting and guiding production development in accordance with market signals. The development of the retail market must be associated with the implementation of sustainable development goals and environmental protection, ensuring a balanced allocation of resources among regions and localities, with priority given to the development of markets in rural, mountainous, remote, isolated, and island areas.

4. To develop the retail market on the basis of diversifying retail methods and developing modern retail business and distribution models and strategies; diversifying market participants; paying attention to the development of small- and medium-sized enterprises (SMEs), facilitating the participation of individual business households and cooperatives in the market; encouraging and promoting the development of the core force consisting of large-scale domestic distribution enterprises with modern distribution systems playing a leading role in the market; and encouraging the development of private retail corporations.

5. To develop the retail market synchronously with the development of socio-economic infrastructure such as transportation, telecommunications, finance and credit, etc., in connection with logistics and business support services, in order to enhance the attractiveness of the business investment environment and improve the efficiency of retail enterprises’ operations, on the basis of effectively mobilizing social investment resources and capital from enterprises of all economic sectors, particularly the private sector.

6. To develop the retail market in association with the formulation and completion of policies for developing a healthy and competitive market among participants and retail forms under the State’s management. The State shall orient and manage the retail market through policies to establish a fair and transparent business environment while maintaining its regulatory role to ensure the rights and interests of all market participants.

II. DEVELOPMENT OBJECTIVES

1. Overall objectives: To develop a civilized, modern, and sustainable retail market in alignment with the orientation for domestic trade development; to ensure full compliance with international commitments to which Vietnam is a signatory; to conform to the development trends of e-commerce, digital economy, green economy, and the sharing economy; to effectively perform the function of connecting production with consumption; to enhance domestic purchasing power while stimulating demand for Vietnamese products in international markets; thereby contributing to increasing the value and competitiveness of goods and creating a foundation for retail enterprises to further integrate into the global retail market.

2. Specific objectives:

a) For the period up to 2030:

- The total retail sales of goods and consumer service revenue (without excluding price factors) shall increase by an average of 11.0-11.5% per year.

- E-commerce shall develop rapidly with a completed legal framework, application of modern technologies, advanced technical infrastructure, and adequate supporting facilities, ensuring safety and convenience for enterprises and consumers in the course of transactions. E-commerce revenue shall increase by an average of 15-20% per year, accounting for 15-20% of total national retail sales of goods and consumer service revenues by 2030. It is targeted that approximately 40-45% of SMEs shall participate in e-commerce platforms.

- Policies on retail market development shall be gradually improved; the business environment shall be enhanced toward forming and developing a fair and transparent competitive market, attracting capable and reputable retailers to participate; and Vietnamese enterprises shall be encouraged to innovate and develop in accordance with modern global retail models.

- Retail infrastructure shall be invested and developed, with emphasis on upgrading infrastructure in border areas, rural areas, mountainous regions, remote, and island areas to support retail activities such as warehouse systems, transportation, loading and unloading facilities, and goods preservation, etc., thereby improving the operational efficiency of retail enterprises.

b) For the 2031-2050 period:

- The total retail sales of goods and consumer service revenue (without excluding price factors) shall increase by an average of 10.0-10.5% per year.

- E-commerce shall develop strongly, playing a dominant role in commercial transactions. E-commerce revenue shall increase by an average of 13-15% per year, accounting for 20-25% of total national retail sales of goods and consumer service revenues by 2050. It is targeted that over 70% of small and medium-sized enterprises operating in the commercial sector will participate in e-commerce platforms.

- Policies on retail market development shall be completed, providing maximum support for domestic retail enterprises while remaining consistent with international commitments; a number of large Vietnamese retail brands with competitiveness and prestige in both domestic and international markets shall be formed.

- Domestic retail infrastructure shall develop in a modern and synchronized manner between urban areas and rural, mountainous, remote, border, and island areas; all retail establishments shall apply technology and digitize sales transactions; goods circulated through retail systems shall meet criteria on food safety, traceability, and environmental protection.

III. DEVELOPMENT ORIENTATIONS

1. Diversification of market participants in the retail sector

- To encourage enterprises of all economic sectors to participate in the development of the retail market in appropriate forms and scales; to form a core domestic distribution force through initial incentives in mechanisms, financial policies, and land policies.

- To establish large corporations/enterprises in the distribution sector, primarily domestic enterprises, including those with foreign investment; in which private enterprises shall be identified as the core driving force, making an important contribution to the development of the market.

- To encourage and support small enterprises, commercial cooperatives, business households, and individual traders to participate in the retail market.

2. Innovation in retail business models

- To diversify retail business models, particularly those capable of linking and promoting domestic production development in conformity with Vietnam’s integration process. To orient the transformation of the retail distribution system toward modern distribution models such as supermarkets, shopping centers, convenience stores, and specialty stores, ensuring harmonious development among retail types and alignment with each market segment in response to increasing competitive pressure from foreign retailers.

- To develop a combination of modern retail business models, multi-channel and e-commerce models, together with traditional retail forms; to promote inventory-based retail models in association with promotional activities to stimulate consumption; to invest in the development of integrated trade-service complexes with traditional markets as the core, combined with commercial streets, which are both modern and reflective of traditional business culture.

- To develop modern retail models, expand and strengthen the management of retail store chains, franchise models of both Vietnamese and international brands, and large-scale centralized retail models invested in by domestic distribution corporations and enterprises.

3. Development of sustainable production and distribution linkage chains

- To establish linkage chains connecting production with goods distribution, focusing primarily on supply chains of essential agricultural and food products in order to ensure supply-demand stability, effectively manage quality and safety of foods circulated in the market; to strengthen close cooperation between retail enterprises and producers in creating stable supply sources with competitive prices, guaranteed quality, and responsiveness to diverse consumer demands.

- To effectively organize and operate the distribution system for essential commodity groups on the market; to develop and establish production-distribution linkage chains toward sustainability, with emphasis on strengthening supply chain linkages associated with strict compliance with regulations on quality, food safety, and traceability; to develop supply chains for environmentally friendly and eco-labeled products, etc.

- To develop linkage chains in the form of business franchising and voluntary linkage chains among small supermarkets and specialty stores to enhance competitiveness. For franchised retail chains, to accelerate the process of copyright, patent recognition, and intellectual property protection procedures, as well as trademark registration, in order to facilitate the expansion of Vietnamese brands in both domestic and international markets.

- For small enterprises, commercial cooperatives, business households, and individual traders, to encourage the formation of single-sector or multi-sector linkage chains; to establish vertical linkages (forming supply chains for one or a group of products and goods) and horizontal linkages (among enterprises operating in the same business line); to strengthen close linkages among producers, distributors, and providers of support services to create quality supply sources for the retail market. At the same time, to innovate distribution methods toward modernity and professionalism; to promote and introduce signature and advantageous products of localities and regions (OCOP) to both domestic and international markets; and to strengthen the participation of market entities in the production and supply chains, thereby enhancing connections between production areas and consumption markets.

4. Promotion of e-commerce and electronic trading platforms

- To focus on strongly developing modern commercial business models such as e-commerce and electronic trading platforms based on digitalization; to diversify retail methods, with particular emphasis on omnichannel retail, mobile commerce, television commerce, and retail through social network applications operating in the Internet environment, etc., thereby meeting future consumer shopping demands and trends.

- To strengthen the work of statistics, research, analysis, and market forecasting on the basis of applying digitalization and technology in retail business; to promote the role of e-commerce in the development of transaction and electronic payment methods, ensuring safety and convenience for consumers participating in e-commerce transactions.

- To complete the legal framework and establish clear pilot mechanisms to facilitate enterprises in researching and operating electronic trading platforms based on the application of advanced technologies, ensuring equal treatment among retail business models in the context of the Fourth Industrial Revolution, consistent with international law and practices on e-commerce transactions. To promote the development of public services supporting e-commerce.

- To develop a healthy, competitive, and sustainable e-commerce market; to expand markets for goods consumption through the application of e-commerce; to encourage the application of, and provide support for enterprises’ digital transformation processes; and to promote e-commerce transactions in border and cross-border areas.

5. Effective implementation of retail distribution business strategies and promotion of trade promotion activities

- To effectively implement appropriate retail distribution business strategies for each period, including: market penetration research; development of retail formats, store types, and product structures; supply source strategies; logistics strategies; communication, marketing, and promotional strategies; brand development strategies; customer relations and after-sales service strategies; competition strategies; human resource and sales staff training strategies; multi-segment linkage and business scale expansion strategies.

- To attach importance to trade promotion activities through appropriate methods and tools; to accelerate the application of information technology and digital transformation in trade promotion activities; and to support the connection of Vietnamese retail enterprises with major international retail enterprises in order to foster cooperation, information sharing, technology transfer, and market exploration and expansion.

6. Attraction of investment for the development of retail commercial infrastructure and logistics centers

- For the period from now to 2030, to develop a synchronous system of retail commercial infrastructure, ensuring a harmonious and rational combination between modern and traditional structures, suitable to the characteristics, level, scale, and development prospects of each locality and market area.

- To develop regional, local, and specialized logistics centers in line with market development trends, ensuring effective transport connectivity and the provision of logistics services that adequately meet domestic production and circulation demands as well as import and export activities; to upgrade and plan appropriate warehouse systems located near transport routes, airports, seaports, and inland ports to facilitate goods transportation and transshipment; to strengthen the connection of ports, warehouses, and customs systems through Vietnam Automated Cargo And Port Consolidated System/Vietnam Customs Intelligence Information System (VNACCS/VCIS) in order to enhance the efficiency of logistics operations in Vietnam, thereby facilitating smooth and rapid movement of goods along multimodal transport routes with competitive transport and logistics service costs in both regional and international markets.

7. Promotion of the role of state management over the retail market

- To focus on improving policies and enhancing the role of state management in the development of the retail distribution system, including attracting investment resources, regulating relationships among market participants, training human resources, managing the market, and managing cross-border e-commerce activities.

- To promote the role of state management in strengthening inter-sectoral and inter-regional linkages to form and establish supply chains and value chains from production to consumption, thereby creating a safe and sustainable consumption environment.

IV. TASKS AND SOLUTIONS FOR IMPLEMENTATION

1. Improvement of mechanisms and policies, and enhancement of the business environment in accordance with international commitments

- To focus on reviewing and completing policies on retail market management, including studying the amendment, supplementation, and promulgation of state management regulations in the retail sector to meet management requirements amid the current context of rapid and continuous changes in the retail market, especially those regulations and conditions relating to participation in the retail market, and standards and regulations applicable to commercial infrastructure, including retail infrastructure. The amendment of standards and regulations must ensure the principles of inheritance, diversity, and modernity, while the national system of standards and regulations must be harmonized with international standards and compliant with international commitments.

- To continue implementing the tasks under the Government’s Resolution No. 02/NQ-CP dated January 8, 2025, on key tasks and solutions for improving the business environment and enhancing national competitiveness; the Government’s Resolution No. 68/NQ-CP dated May 12, 2020, promulgating the Program on the abolishment or simplification of business regulations in the 2020-2025 period; and the Government’s Resolution No. 66/NQ-CP dated March 26, 2025, on the Program for reduction and simplification of business and production regulations for 2025 and 2026. Accordingly, efforts shall be made to reduce the rate of enterprise dissolution and suspension, improve the operational capacity of the business community, especially SMEs and private enterprises; at the same time, to simplify administrative procedures, reduce input costs and informal expenses for enterprises and citizens; and to replace the pre-approval mechanism for promotion and demand stimulation activities with post-inspection, thereby facilitating the development of efficient concentrated promotion models.

- To continue implementing the Government’s Resolution No. 76/NQ-CP dated July 15, 2021, on the promulgation of the Master Program on State Administration Reform for the 2021-2030 period, with the key tasks being the formulation and completion of the institutional system of public administration and the enhancement of the effectiveness and efficiency of law enforcement; to use annual administrative reform results as criteria for assessing the operational quality of agencies and units; to innovate working methods, ensure consistency from central to local levels, and develop a professional contingent of cadres, civil servants, and public employees possessing competence and integrity to meet task requirements; to focus on reforming salary policies, improving the quality of leadership and administration of heads of agencies and units; and to build and develop e-Government and digital Government.

- To review and remove institutional, legal, and policy barriers in order to promote investment in infrastructure for the development of the retail market. To improve policies for attracting investors to participate in the development of modern and synchronous retail commercial infrastructure, contributing to promoting production, meeting domestic goods circulation demands, and supporting export activities. To improve mechanisms for supervision, management, and use of investment capital for each infrastructure development project, ensuring efficiency and transparency. To continue mobilizing and efficiently utilizing investment capital from all economic sectors, both domestic and foreign, for upgrading and constructing retail commercial infrastructure; to study and promulgate specific policies applicable to each source of mobilized capital to ensure a harmonious balance of interests among the State, investors, and citizens. In addition to state budget capital, to utilize other lawful capital sources for the development of the retail commercial infrastructure system.

2. Development of the retail commercial infrastructure system and green logistics infrastructure, ensuring modernity, synchronization, and regional balance to enhance the attractiveness of the business investment environment, strengthen sectoral and regional linkages, and promote regional and international connectivity

- State budget capital shall be prioritized for the focused development, consolidation, and upgrading of traditional market infrastructure in a modern and civilized direction; to implement the “smart market” model applying technology to connect sellers and buyers, provide transparent information on product quality, food safety, and product origin. To encourage the expansion of mini-supermarkets and convenience stores in rural, remote, and isolated areas to supply quality goods to local residents; to upgrade supporting facilities such as parking areas, waste collection zones, and drainage systems in retail areas, contributing to improving the quality of trade and business activities within each locality and region.

- To prioritize investment in the construction and development of retail commercial infrastructure systems in difficult areas on the outskirts of urban centers and in rural regions; to pay attention to developing essential commercial infrastructure in mountainous, remote, border, and island areas, as well as in ethnic minority regions, ensuring effectiveness and systemic connectivity, particularly through the network of modern markets, convenience stores, supermarkets, department stores, and shopping centers, etc.

- To adopt priority policies for allocating premises for warehouse development in urban areas and to reserve land funds in certain localities for enterprises to construct warehouse systems capable of meeting the growing demand for goods storage and transportation. To prioritize investment in the construction of warehousing and distribution centers in key regions such as the Mekong River Delta, Central Highlands, and Northern Midland areas in order to reduce logistics costs and improve the efficiency of supply chains. To strengthen the application of information technology and modern warehouse management techniques (including specialized software and barcodes, etc.) in warehouse coordination and management, connecting information systems with customers to facilitate the inspection, storage, and tracking of each goods batch; at the same time, to increase investment in the design of warehouse operation systems utilizing renewable energy to reduce costs and control energy consumption at warehouses.

- To conduct research, application, and technology transfer of scientific and technical advances for the development of green logistics, thereby protecting the environment; and to increase investment in the upgrading of green logistics infrastructure, including the expansion of electric charging infrastructure for environmentally friendly and energy-saving transport vehicles.

- In the long term, digital transformation shall serve as an effective solution for the development of green logistics/green supply chains; therefore, investment in the application of information technology in logistics supply chain management must be strengthened, including freight management systems (FMS), transportation management systems (TMS), warehouse management systems (WMS), and enterprise resource planning (ERP) systems, as well as the use of GPS positioning systems for transport modes and software solutions for route analysis and optimization, thereby promoting the greening level of logistics operations.

- To promote research, application of science and technology, Industry 4.0 and innovation to contribute to the development of the retail distribution system and to enhance labor productivity in the retail sector through national-level science and technology programs; with a focus on foundational technologies such as the Internet of Things (IoT), Big Data, Artificial Intelligence (AI), 3D printing, and Blockchain, etc.; to support the development of digital mapping technologies capable of providing data, web services, and infrastructure to assist retailers; to develop technologies in the fields of omnichannel retail, e-commerce, mobile and television retailing, and online sales through social media applications; to promote product-based business models that offer diverse and rich customer experiences through Virtual Reality (VR) and Augmented Reality (AR) technologies.

3. Supporting the enhancement of competitiveness for Vietnamese retail enterprises in the process of integration

- To continue studying and promulgating policies supporting domestic enterprises in implementing the market-opening roadmap under WTO commitments and effectively utilizing signed Free Trade Agreements (FTAs) to expand access to new potential markets; to provide information and assist enterprises in anti-dumping cases, and to proactively implement appropriate trade remedies.

- To focus on supporting SMEs in terms of investment capital, creating favorable conditions for them to participate in the investment and development of commercial and logistics infrastructure, strengthen trade promotion, and take part in price stabilization programs and supply-demand connection activities, etc. At the same time, to give priority to supporting private enterprises in applying circular economy, inclusive business, and sustainable business models; and to support individual business households and traders in accessing and utilizing logistics services at reasonable costs and with time efficiency.

- To rigorously implement the tasks and solutions on the development and improvement of human resources in the distribution and retail sectors as stipulated in the domestic trade development Strategy through 2030, with a vision towards 2045 under the Prime Minister’s Decision No. 1163/QD-TTg dated July 13, 2021, focusing on the following solutions: (i) To reform and enhance the quality of commercial human resource training institutions in the distribution and retail fields, enabling them to master and adopt advanced management technologies so as to improve the operational efficiency of business entities; (ii) To implement projects on training support and capacity building in business administration, food safety knowledge, and commercial civility for subjects including local trade management officials, market managers, trade cooperatives, business households, and individual traders; (iii) To give emphasis to training and fostering a highly qualified workforce with the capability to address issues related to commercial disputes, especially in the context of Vietnam’s retail market being increasingly integrated into the international market; (iv) To focus on training in enterprise management skills and implementing digital skills training programs for enterprises and consumers, particularly in rural and mountainous areas, to improve their ability to access and utilize new technologies and develop online shopping skills in e-commerce.

- To implement the Law on Support for Small- and Medium-sized Enterprises No. 04/2017/QH14 dated June 12, 2017, and the Government’s Decree No. 80/2021/ND-CP dated August 26, 2021, detailing and guiding its implementation, focusing on supporting SMEs in transitioning from business households to innovative start-up SMEs, and SMEs participating in industry clusters and value chains, thereby enhancing their competitiveness in the context of international integration.

- To support and promote digital transformation in enterprises through the integration and application of digital technologies in order to improve business and production efficiency, enhance competitiveness, and create new value for enterprises. To develop digital tools, digital platforms, and digital transformation databases for enterprises; to establish and coordinate a network of digital transformation experts for retail enterprises, aiming toward the development of sustainable enterprises based on digital platforms.

- To support enterprises in the formation and development of linkage chains from production to circulation and distribution of products in the market, associated with strict compliance with regulations on quality, food safety, and traceability. To strengthen the connection between retail distributors and enterprises or producers in concentrated agricultural production regions nationwide. In order to compete with foreign enterprises, leading domestic retail distribution enterprises must establish strong, close, and flexible linkages throughout the entire supply chain, improve and enhance the quality of goods, sales services, after-sales services, and, most importantly, ensure competitive pricing. Accordingly, it is necessary to promptly establish and develop distribution networks and branch chains in localities, seek advantageous business locations and make systematic investments, build brand identity, and transform from traditional shopping to modern shopping models; to invest in chains of retail stores and supermarkets, and strengthen linkages to develop new retail models through e-commerce and online sales via television and mobile devices, aiming toward sustainable development by focusing on core elements such as consumer interests and positive contributions to society.

4. Establishment of technical barriers to support the development of the domestic market in compliance with international commitments

- To study and apply trade remedy instruments when necessary in order to protect the legitimate rights and interests of domestic production sectors, based on the principles of openness, transparency, compliance with legal regulations, and consistency with Vietnam’s international commitments. To study and apply certain typical protective measures, such as technical regulations to protect domestic production and enterprises from unfair competition by foreign enterprises; regulations on product quality and safety; and local ownership regulations for domestic enterprises, including priority in trademark registration and protection of intellectual property rights, etc.

- To study and promulgate mandatory standards on the quality of goods and retail services, including regulations on product safety and customer service, in order to enhance transparency and protect consumer rights and interests. To study and formulate criteria for “green consumer products” and “green retail enterprises” to be submitted to competent authorities for approval, aiming toward the annual issuance of green certificates for products and enterprises.

5. Strengthening the management of goods transactions through e-commerce platforms

- To improve the legal and policy framework for e-commerce, urgently completing and submitting to the National Assembly the Law on E-Commerce in order to enhance the effectiveness and efficiency of state management over e-commerce, facilitating its orderly and sustainable development, and making it a driving force for the development of the digital economy. To continue effectively implementing the tasks set forth in the Prime Minister’s Decision No. 645/QD-TTg dated May 15, 2020, on approving the national master plan for e-commerce development in the period of 2021-2025 and the subsequent tasks under the Minister of Industry and Trade’s Decision No. 1568/QD-BCT dated June 03, 2025, approving the national e-commerce development master plan for the 2026-2030 period. - To focus on disseminating and providing guidance to enterprises, organizations, and individuals concerned on the legal provisions regarding e-commerce as prescribed in the Commercial Law No. 36/2005/QH11 dated June 14, 2005, and the Law on E-Transactions No. 20/2023/QH15 dated June 22, 2023. To strengthen the connection and exchange of information and data among state management agencies, as well as between state management agencies and enterprises.

- To develop national e-commerce platforms connected with existing trading platforms such as Shopee, Lazada, Tiki, Sendo, etc., in order to provide the best shopping experience for customers; these platforms shall integrate payment, operation, and logistics services, and product traceability tools using blockchain technology to ensure transparency and accuracy. At the same time, sellers shall be required to disclose the origin of products and use QR codes to enable customers to access detailed product information.

- To strengthen the management and supervision of goods in cyberspace to build consumer trust in online shopping activities, protect legitimate traders and business organizations, and promote the sustainable development of e-commerce. To continue effectively implementing the Prime Minister’s Decision No. 319/QD-TTg dated March 29, 2023, approving the Scheme for anti-counterfeiting and consumer protection in e-commerce activities until 2025; to study and propose follow-up tasks and solutions for the coming period; and to intensify inspection, examination, and handling of illegal commercial activities on e-commerce platforms and direct sales channels, with a focus on counterfeit goods, substandard products, and unsafe food items.

- To implement tasks and solutions aimed at enhancing digital transformation and developing e-commerce, fostering the digital enterprise community, and facilitating the distribution of goods through e-commerce platforms in accordance with the Minister of Industry and Trade’s Decision No. 1753/QD-BCT dated July 06, 2023, approving the “Scheme on digital economy development in the industry and trade sector through 2030.” Focus shall be placed on tasks related to digital infrastructure development and digital enterprise development; to formulate and implement the Scheme on digital transformation ecosystem for enterprises in the industry and trade sector in order to support production and business establishments (particularly small, medium, and micro enterprises, cooperatives, and business households) in achieving comprehensive digital transformation.

6. With regard to retail enterprises

- To strengthen financial capacity, technology, infrastructure, and human resource quality in order to enhance competitiveness in the context of deep international integration and the Fourth Industrial Revolution.

- To mobilize resources to invest in and improve technology, physical facilities, and equipment serving business operations; enhance the capacity to absorb and apply advanced technologies on the basis of strengthening linkages with the FDI enterprise sector, while promoting information sharing, market access, management experience, and corporate governance through networking events and legal support activities.

- To study, formulate, and effectively implement brand development, brand positioning, and brand promotion strategies to enhance competitiveness in the context of international integration.

- To conduct training and professional development programs to improve the quality of human resources and the level of technical and managerial expertise; to diversify training methods for personnel in the retail sector and in enterprise supply chain management, corresponding to each job position and professional title.

- To invest in and enhance the quality of market information, analysis, and forecasting activities. To promote the application of information technology in the collection, analysis, and forecasting of retail market data in order to provide adequate, accurate, and timely information for the direction and administration of state management agencies and for goods distribution activities in the retail market; thereby contributing to improving competitiveness, increasing added value, and ensuring the sustainable development of Vietnam’s retail market.

- To strengthen linkages and information sharing among retail enterprises; to intensify trade promotion activities, demand stimulation, and domestic consumption encouragement, with the participation of both e-commerce and traditional retail systems; to implement concentrated promotional programs and expand sales points for Vietnamese goods and local OCOP products. To actively participate in the implementation of the Scheme on Domestic Market Development associated with the campaign “Vietnamese People Prioritize Vietnamese Goods”, thereby contributing to promoting the production, business, and consumption of Vietnamese goods through the mobilization of resources to strengthen market development activities under the program titled “Proud of Vietnamese Goods”.

- To strengthen linkages and the formation of retail distribution enterprise chains, connecting production with circulation and facilitating the consumption of regional and local products. To enhance inter-sectoral and inter-regional connectivity to form and establish green supply chains, admitting only environmentally friendly “green” products into the system, and to establish value chains from production to consumption, thereby creating a safe and sustainable consumption environment. - To coordinate with provincial-level Departments of Industry and Trade in implementing projects and programs such as “Say No to Plastic Waste” within the retail distribution system. To apply environmental protection solutions and fulfill corporate social responsibility commitments.

7. With regard to associations and professional organizations

- To promote the role of associations and professional organizations (primarily the Association of Vietnam Retailers) as intermediaries and bridges between state management agencies and retail enterprises.

- Associations shall effectively perform their functions of representing and protecting the rights and interests of retail enterprises; improve the quality of legal information activities for retail enterprises; and directly support enterprises in fully accessing legal regulations in production, circulation, and distribution activities to facilitate retail market development and to grasp international trade and investment commitments related to the retail sector.

- To encourage associations and enterprises to proactively and actively participate in and support the State in studying and formulating policies for retail market development, proposing solutions for administrative procedure reform, and removing obstacles to create favorable conditions for the business community. To ensure close coordination between associations, professional organizations, and enterprises in promoting communication, dissemination, and awareness-raising activities, and in effectively implementing the guidelines and policies on retail market development.

- To strengthen coordination among associations, including the Association of Vietnam Retailers, the Vietnam E-commerce Association, the Vietnam Logistics Business Association, and the Vietnam Association of Consumer Goods Development (VACOD), etc., in order to form a strong and cohesive linkage chain, contributing to the stabilization of supply, demand, and prices, and enhancing market competitiveness.

V. FUNDING FOR IMPLEMENTATION

The implementation of the Strategy requires the mobilization and efficient utilization of resources, particularly financial resources, together with the establishment of clear mechanisms for inspection and supervision, including:

- State budget funds (from both central and local budgets) allocated in accordance with the current state budget decentralization, ensuring compliance with regulations on budget allocation mechanisms to maintain fiscal balance, in conformity with the Law on the State Budget and relevant legal documents.

- Capital integrated from national target programs, schemes, programs, plans, and other projects.

- Preferential loans, foreign direct investment (FDI) capital, official development assistance (ODA), bond capital, private investment, and other funding or aid sources mobilized in accordance with the law.

- Capital mobilized from organizations and individuals, both domestic and foreign, in accordance with law, thereby promoting the role of the private economic sector in the development of the retail market.

VI. IMPLEMENTATION ORGANIZATION

1. The Ministry of Industry and Trade

- To publicly announce the Strategy; to assume the prime responsibility for, and coordinate with ministries, sectors, People’s Committees of provinces and centrally-run cities, and relevant agencies in organizing the implementation of the tasks and solutions under the Strategy; to formulate programs, plans, and schemes for submission to competent authorities for approval; and to seek and mobilize resources for support and international cooperation to ensure the comprehensive and effective implementation of the programs, plans, schemes, and tasks under the Strategy.

- To assume the prime responsibility for, and coordinate with the Ministry of Finance and relevant ministries, sectors, and localities in, monitoring, urging, inspecting, supervising, reviewing, and assessing the implementation of the Strategy; to report annually (in December each year) and every five years to the Prime Minister on the implementation progress; and to propose, recommend, and submit to the Prime Minister for decision any arising issues beyond its competence as well as necessary supplements and adjustments to the Strategy in accordance with practical conditions.

- To assume the prime responsibility for, and coordinate with ministries, sectors, People’s Committees of provinces and centrally-run cities, and relevant agencies in, reviewing, supplementing, formulating, promulgating, or submitting to competent authorities for promulgation of mechanisms and policies to attract investment in the development of the retail market and commercial infrastructure; to strengthen linkages within goods and service value chains; and to study, formulate, and promulgate a set of criteria for the formation and development of commercial infrastructure types, including retail infrastructure.

- To assume the prime responsibility for, and coordinate with relevant ministries and sectors in, supporting production enterprises to promote the application of technology and innovation in order to improve productivity and product quality, enhance brand reputation and competitiveness of goods in the market; and to support retail enterprises in investment site identification, market information research, brand promotion, trade promotion, and supply-demand connection activities, etc., thereby enhancing the prestige and brand value of domestic enterprises.

2. Relevant ministries and sectors

- The Ministry of Finance:

+ To assume the prime responsibility for, and coordinate with the Ministry of Industry and Trade and relevant agencies in, based on the central budget balancing capacity, submitting to competent authorities for allocation of funds for the implementation of tasks and projects under the Strategy after approval by competent authorities, in accordance with the law on the state budget, the law on public investment, and other relevant regulations.

+ To assume the prime responsibility for, and coordinate with relevant ministries and sectors in, studying and proposing amendments and supplements to preferential and supportive policies for SMEs and private enterprises participating in retail business activities in the market, encouraging the development of the retail sector in conformity with practical conditions and the process of international economic integration.

+ To assume the prime responsibility for, and coordinate with the Ministry of Industry and Trade in, regularly inspecting and supervising the allocation and use of investment capital and investment support from the central state budget for the development of retail commercial infrastructure, ensuring proper use and efficiency.

- The State Bank of Vietnam: To coordinate with the Ministry of Finance in studying credit support policies for investment through commercial banks and the Vietnam Development Bank for SMEs, creating favorable conditions for enterprises to participate in investment and development of retail commercial infrastructure, strengthen trade promotion, participate in price stabilization programs, connect supply and demand, and develop linkage chains from production to circulation and product distribution in the market, in compliance with Decree No. 32/2017/ND-CP dated March 31, 2017, and Decree No. 78/2023/ND-CP dated November 7, 2023, of the Government, on state investment credit.

- The Ministry of Science and Technology:

+ To assume the prime responsibility for, and coordinate with the Ministry of Industry and Trade, relevant ministries, sectors, and agencies in, formulating and completing policies encouraging technological innovation, application, transfer, and adoption of advanced and high technologies, and in implementing scientific and technological solutions to improve the efficiency and quality of products, services, and circulation and distribution activities in the market.

+ To coordinate with the Ministry of Industry and Trade in reviewing, supplementing, formulating, and assuming the prime responsibility for appraising and announcing National Standards and Technical Regulations in order to ensure the quality of goods and services circulated in the market, in conformity with the Law on Standards and Technical Regulations.

- The Ministry of Agriculture and Environment:

+ To assume the prime responsibility for, and coordinate with the Ministry of Industry and Trade, relevant ministries, sectors, and localities in, implementing groups of solutions to develop high-tech and biotechnology-applied agricultural production, aiming toward a clean, modern, and sustainable agriculture, etc., thereby creating high-quality and highly competitive sources of goods for the domestic retail market and export.

+ To assume the prime responsibility for, and coordinate with the Ministry of Industry and Trade and localities in, formulating and completing mechanisms and policies that encourage market participants to enhance their capacity to participate in supply chains, promote value chain linkages, and strengthen activities connecting agricultural, forestry, and fishery production and processing enterprises with distribution enterprises in the retail market.

- Other ministries and sectors:

+ The Ministry of Construction: To assume the prime responsibility for, and coordinate with relevant ministries, sectors, and localities in, implementing solutions to upgrade transportation, warehouse, and seaport infrastructure, and to develop various forms of logistics services.

+ The Ministry of Home Affairs: To coordinate with the Ministry of Education and Training in supporting the training, retraining, and capacity building of the workforce in order to develop high-quality human resources for the trade sector in general and the retail sector in particular.

+ Other ministries and sectors shall, within their respective functions, tasks, and scope of state management, coordinate with the Ministry of Industry and Trade to effectively organize the implementation of relevant contents under this Strategy.

- People's Committees of provinces and centrally-run cities:

+ Based on local development conditions, potentials, and advantages, to organize the implementation of this Strategy and integrate its contents into local planning; to proactively study and allocate appropriate land funds to facilitate investment attraction in retail infrastructure development within their respective localities, in conformity with the conditions and development level of each period.

+ To make full use of resources from state budget capital and non-budget capital sources for the development of retail infrastructure in accordance with current regulations; to proactively balance local budget resources for investment in retail infrastructure development.

Article 2. This Decision takes effect on the date of its signing.

Article 3. Ministers, heads of ministerial-level agencies, heads of government-attached agencies, Chairpersons of People's Committees of provinces and centrally-run provinces and concerned agencies shall implement this Decision.