Decision 1477/QD-TTg 2026 ASEAN Communication and Promotion Plan for the 2026-2030 period

DECISION

Promulgating the ASEAN Communication and Promotion Plan for the 2026-2030 period^[1]

THE PRIME MINISTER

Pursuant to the February 18, 2025 Law on Organisation of the Government;

Pursuant to the June 16, 2025 Law on Organisation of Local Administration;

Pursuant to the Government’s Decree No. 72/2015/ND-CP of September 7, 2015, on management of external information activities, which is amended and supplemented by the Government’s Decree No. 148/2026/ND-CP of May 12, 2026;

Pursuant to the Political Bureau’s Conclusion No. 57-KL/TW of June 15, 2023, on continuing to improve the quality and effectiveness of external information work in the new situation;

Pursuant to the Political Bureau’s Resolution No. 59-NQ/TW of January 24, 2025, on international integration in the new situation;

Pursuant to the Political Bureau’s Resolution No. 06-NQ/TW of May 19, 2026, on implementation of the foreign policy adopted at the 14^th National Party Congress;

Pursuant to the Government’s Resolution No. 47/NQ-CP of April 15, 2024, promulgating the Government’s Action Programme through 2030 for implementation of the Political Bureau’s Conclusion No. 57-KL/TW of June 15, 2023, on continuing to improve the quality and effectiveness of external information work in the new situation;

Pursuant to the Government’s Resolution No. 153/NQ-CP of May 31, 2025, promulgating the Government’s Action Programme for implementation of the Political Bureau’s Resolution No. 59-NQ/TW of January 24, 2025, on international integration in the new situation;

Pursuant to the Prime Minister’s Decision No. 47/2025/QD-TTg of December 11, 2025, promulgating the Regulation on coordination of activities among agencies participating in ASEAN cooperation;

Pursuant to the Prime Minister’s Decision No. 155/QD-TTg of January 20, 2026, approving the Action Programme for implementation of the ASEAN Socio-Cultural Community Strategic Plan in Viet Nam for the 2026-2035 period;

Pursuant to the Prime Minister’s Decision No. 608/QD-TTg of April 3, 2026, approving the Action Programme for implementation of the ASEAN Economic Community Strategic Plan in Viet Nam for the 2026-2030 and 2031-2035 periods;

Pursuant to the Prime Minister’s Decision No. 71/QD-TTg of April 21, 2026, approving the Action Programme for implementation of the ASEAN Political-Security Community Strategic Plan in Viet Nam for the 2026-2035 period;

Pursuant to the Prime Minister’s Decision No. 173/QD-TTg of January 27, 2026, approving the Strategy for communication and promotion of Viet Nam’s image abroad for the 2026-2030 period, with a vision towards 2045;

At the proposal of the Minister of Culture, Sports and Tourism,

DECIDES:

Article 1. To promulgate together with this Decision the ASEAN Communication and Promotion Plan for the 2026-2030 period.

Article 2. This Decision takes effect on the date of its signing.

Article 3. The Minister of Culture, Sports and Tourism shall assume the prime responsibility for organising, guiding, urging and examining the implementation of the Plan, and periodically summarise and report implementation results to the Prime Minister.

Ministers, heads of ministerial-level agencies, Chairpersons of People’s Committees of provinces and centrally governed cities, press and publishing agencies, and heads of related agencies and units shall organise the performance of the tasks assigned to them under the Plan promulgated together with this Decision.-

For the Prime Minister
Deputy Prime Minister
PHAM THI THANH TRA

ASEAN COMMUNICATION AND PROMOTION PLAN
FOR THE 2026-2030 PERIOD

(Promulgated together with the Prime Minister’s Decision No. 1477/QD-TTg of August 4, 2026)

Pursuant to the Party’s guidelines and policies on external information and international integration and the foreign policy adopted at the 14^th National Party Congress; the ASEAN Community Vision 2045 and the strategic plans adopted at the 46^th ASEAN Summit; and the Government’s Action Programmes, the Prime Minister promulgates the ASEAN Communication and Promotion Plan for the 2026-2030 period (below referred to as the Plan), specifically as follows:

I. VIEWPOINTS, OBJECTIVES AND REQUIREMENTS

1. Viewpoints

- Raising awareness about ASEAN’s important role through external information activities is a regular and long-term task of the entire political system under the Party’s leadership, contributing to the implementation of Viet Nam’s foreign policy of independence, proactively creating new development space, self-reliance, multilateralisation and diversification of external relations, and proactive and active international integration.

- Ensuring consistency in setting orientations for external information activities, adhering to the Party’s and the State’s foreign relations guidelines and policies, particularly those regarding the role of ASEAN in Viet Nam’s overall foreign policy.

- Closely combining domestic information activities with external information activities, and policy communication with the promotion of Viet Nam’s image, its people, and its role and position within the ASEAN Community and in relations between ASEAN and its partners.

- Promoting the active role of citizens, businesses, social organisations, young people and digital media participants in contributing to, benefiting from, and disseminating the values of, ASEAN cooperation.

- Placing people at the centre of communication activities; accelerating digital transformation and harnessing national soft power and social impact of external information activities concerning ASEAN.

2. Objectives

- To raise awareness among the entire political system, citizens, businesses and the international community, particularly ASEAN’s partners, of the ASEAN Community, thus building social consensus and broad support for ASEAN cooperation, in line with the Party’s and the State’s foreign relations guidelines and policies on enhancing the role of foreign affairs and identifying international integration as a key and regular task.

- To affirm ASEAN’s position and role as an important strategic cooperation space for Viet Nam; to raise awareness about Viet Nam’s proactive, active and responsible role and its growing contributions to shaping ASEAN and regional cooperation mechanisms; to highlight Viet Nam’s efforts to assume a core, leading and mediating role within ASEAN, thereby helping establish Viet Nam’s image as an active and responsible member making effective contributions to the overall development of the ASEAN Community.

- To promote the active role of citizens and businesses in participating in and benefiting from the achievements brought about by the building of the ASEAN Community; to contribute to aligning national interests with regional interests; to enhance Viet Nam’s international standing and reputation.

- To contribute to building and promoting Viet Nam’s image as a dynamic, innovative, deeply integrated and responsible country that makes active contributions to peace, stability and sustainable development in the ASEAN region.

- To raise awareness about the ASEAN Community and ASEAN identity, striving to ensure that over 90 per cent of cadres, civil servants and public employees have a basic understanding of the ASEAN Socio-Cultural Community and the benefits brought about by the building of the ASEAN Community; to strengthen communication and promote a sense of ASEAN identity among younger generations and the wider population.

3. Requirements

- Diversifying external information and promotional communication products and forms of communication to suit different international markets, regions and target audiences; accelerating digital transformation in communication activities; and making effective use of digital platforms, social media and multi-platform communication ecosystems.

- Ensuring that information is accurate, timely, appropriately oriented, sufficiently in-depth, and suitable to analysis and forecasts of regional and international developments, particularly amid rapid and complex changes in the global and regional situation.

- Strengthening coordination in provision of information among ministries, sectors, central agencies and local authorities; promoting the role of the entire political system; combining external information activities with socio-economic development, economic diplomacy, cultural diplomacy and development of national soft power; and enhancing the role of local authorities in promoting their images, strengthening people-to-people connections and fostering cooperation with ASEAN.

- Ensuring consistency in setting orientations for ASEAN communication content nationwide and, on that basis, ministries, sectors and local authorities shall proactively develop specific communication content suited to their respective functions, tasks and target audiences.

II. TARGET AUDIENCES

1. Domestic audiences: Vietnamese people; cadres engaged in state management and policymaking work; the business community, exporters’ trade associations, digital technology enterprises and innovative businesses; young people (university students, school pupils and young workers) and other social groups; and foreigners living and working in Viet Nam, particularly citizens of ASEAN member states.

2. International audiences: Vietnamese citizens living, working and studying abroad, particularly in ASEAN member states and ASEAN’s partners; and foreigners, particularly citizens of ASEAN member states and ASEAN’s partners.

III. COMMUNICATION CONTENT

Communication activities must focus on in-depth analysis, highlighting practical benefits that the ASEAN Community brings to citizens and businesses in such areas as education, employment, tourism, e-commerce, digital transformation and cultural exchange; promoting the ASEAN Community Vision 2045 with the message “ASEAN: Our Shared Future”, towards building a resilient, innovative, dynamic and people-centred ASEAN Community; and enhancing communication on ASEAN’s major orientations in the new period, with clearly defined priorities and areas of focus. During the 2026-2027 period, focus shall be given to building and consolidating awareness and increasing the awareness of citizens, businesses and society about the ASEAN Community and Viet Nam’s role and contributions within ASEAN; during the 2028-2030 period, greater emphasis shall be placed on in-depth communication, promoting Viet Nam’s image in connection with ASEAN’s priority areas of cooperation, and increasing the application of digital technologies and platforms in communication activities, specifically as follows:

1. Communication about ASEAN as a region of peace, stability and cooperation

a/ Communication message

ASEAN is a region of peace, stability, cooperation and development, playing a central role in the regional structure, promoting dialogue, building trust, resolving disputes through peaceful means and effectively responding to traditional and non-traditional security challenges.

b/ Key communication content

- ASEAN’s role in maintaining regional peace, stability and security on the basis of the ASEAN Charter, the United Nations Charter, international law and ASEAN’s fundamental principles.

- ASEAN’s central role in regional cooperation mechanisms; relations between ASEAN and its partners; and ASEAN’s contributions to maintaining multilateralism and a rules-based international order.

- Principles for the peaceful resolution of disputes and respect for international law, including the 1982 United Nations Convention on the Law of the Sea (UNCLOS 1982).

- ASEAN cooperation in preventing and combating transnational crime, cybercrime, online fraud, human trafficking, money laundering and non-traditional security challenges.

- ASEAN’s core values, such as solidarity, inclusiveness, resilience, respect for diversity and people-centredness; and raising awareness about ASEAN identity and the ASEAN Community Vision 2045.

2. Communication about ASEAN as a region of growth, innovation and economic connectivity

a/ Communication message

ASEAN is one of the world’s dynamic growth centres, with a resilient, innovative, highly connected and sustainably developing economy, offering numerous opportunities for citizens, businesses and member states to participate in and benefit from regional integration.

b/ Key communication content

- ASEAN’s role as an important driver of regional and global economic growth; major achievements of the ASEAN Economic Community (AEC); and ASEAN’s development potential amid shifts in the global economy.

- ASEAN as a single market, a production base and an important link in regional and global supply chains; opportunities for cooperation in trade, investment, services and logistics; ASEAN and ASEAN+ free trade agreements; and support for enterprises, particularly small- and medium-sized enterprises, in effectively tapping opportunities offered by ASEAN economic integration.

- Emerging economic sectors and new growth drivers of ASEAN such as the digital economy, green economy, creative economy, marine economy, artificial intelligence (AI), semiconductors, big data, biotechnology, financial technology (fintech), energy transition and hi-tech industries; and prominent innovation and startup models within ASEAN.

- Building of an ASEAN Digital Community; promotion of digital transformation, e-commerce and cross-border digital services; dissemination of digital knowledge and skills among citizens and businesses; and promotion of the role of digital technologies in strengthening connectivity, promoting ASEAN identity and advancing regional integration.

- ASEAN’s economic reliance, economic security, financial security and resilience to global fluctuations; solutions to strengthen intra-regional economic linkages, diversify supply chains, ensure financial stability and promote inclusive development, leaving no one behind.

- ASEAN’s sustainable development orientations, including green growth, the circular economy, marine economy, sustainable agriculture, climate change response, environmental protection and efficient use of natural resources; and raising awareness of the responsibilities of communities, businesses and citizens in achieving ASEAN’s sustainable development goals.

3. Communication about a people-centred ASEAN that promotes shared identity and strengthens social cohesion

a/ Communication message

ASEAN is a people-centred community that seeks to improve quality of life, foster a shared identity while embracing cultural diversity, strengthen social cohesion, develop high-quality human resources, and ensure that all citizens can participate in and benefit from achievements of the process of building the ASEAN Community.

b/ Key communication content

- ASEAN’s values and identity; the spirit of solidarity and community cohesion; the role of people in building the ASEAN Community; and strengthening of mutual understanding, exchanges and connections among the peoples of ASEAN member states.

- ASEAN cooperation policies and programmes aimed at improving people’s quality of life; promotion of inclusive, equitable and sustainable social development; assurance of social security, narrowing of development gaps, and provision of support for vulnerable groups aiming at leaving no one behind.

- ASEAN cooperation in education, training, human resource development, improvement of occupational skills, reskilling and upskilling in the context of digital transformation; making use of demographic advantages and preparing human resources for emerging industries and new growth drivers in ASEAN.

- ASEAN cooperation programmes on health, healthcare, improvement of population quality, health security, disease prevention and control, community healthcare and exercise of children’s rights; and raising of public awareness about emerging health issues.

- Issues related to human security and community resilience to disasters, epidemics, climate change, cybersecurity threats and other non-traditional challenges; and ASEAN’s role in strengthening humanitarian cooperation, emergency assistance and the protection of people against emerging risks.

- The role of young people, women and social groups in building the ASEAN Community; promotion of gender equality and empowerment of women; and encouragement for young people to participate in innovation, digital transformation, entrepreneurship and ASEAN cooperation activities.

- ASEAN’s cultural values, heritage, arts, tourism, sports and cultural industries; people-to-people and cultural exchanges, and education, tourism and sports activities aimed at enhancing mutual understanding, strengthening community cohesion and promoting ASEAN’s image within the region and around the world.

4. Communication about a comprehensively connected, modern and sustainable ASEAN

a/ Communication message

Connectivity is the foundation for advancing integration, strengthening regional linkages and improving people’s quality of life, towards building an ASEAN Community that is comprehensively connected, seamless, modern, smart and sustainable.

b/ Key communication content

- The role of ASEAN connectivity in advancing regional integration, expanding development space, enhancing competitiveness and strengthening linkages among ASEAN member states.

- Developing infrastructure to be modern, coordinated and sustainable connected, including transport, energy, urban, payment and other essential infrastructure; ASEAN’s key connectivity projects and the benefits they bring to citizens and businesses.

- Developing digital connectivity within ASEAN; promoting digital transformation, data connectivity and cross-border digital services; and raising awareness about cybersecurity, information security and the role of digital technologies in strengthening regional linkages.

- Strengthening connectivity in logistics, supply chains, trade and cross-border information flows; and raising awareness about the role of connectivity in promoting economic development, trade and investment within ASEAN.

- Strengthening people-to-people connectivity through cooperation in education, culture, tourism and sports, people-to-people exchanges and youth cooperation activities; enhancing mutual understanding, strengthening cohesion and building a shared ASEAN identity.

- Communication on interdisciplinary and cross-sectoral approaches to promoting ASEAN connectivity; linkages between ASEAN connectivity and subregional, regional and global cooperation frameworks; and the development of smart cities, sustainable cities and new connectivity models to support long-term development of the ASEAN Community.

5. Communication about strengthening ASEAN’s institutions and adaptive capacity

a/ Communication message

ASEAN continuously enhances its governance capacity, coordination effectiveness and adaptability to meet development requirements in the new period, towards building an ASEAN Community that operates in an effective and proactive manner and is resilient and prepared for future challenges.

b/ Key communication content

- The role of ASEAN bodies, organisations and cooperation mechanisms in coordinating and implementing the ASEAN Community’s common goals, programmes and initiatives; and efforts to improve ASEAN’s operational effectiveness, enforcement capacity and coordination.

- Orientations and solutions to strengthen institutional capacity, modernise public governance, promote good governance, improve the quality of the public-sector human resources and enhance the efficiency of public service delivery within ASEAN; and better sharing of experience and effective governance models among member states.

- ASEAN’s resilience, adaptability and preparedness in the face of emerging developments and challenges, such as strategic competition, economic fluctuations, climate change, epidemics, cybersecurity threats and other non-traditional challenges; and ASEAN’s role in forecasting, coordinating and responding to regional and international issues.

- Mechanisms for intersectoral, cross-sectoral and cross-pillar coordination within ASEAN; and linkages among ASEAN policies, programmes and initiatives with regard to political affairs-security, and economic and socio-cultural issues and connectivity cooperation to improve the effectiveness of efforts to achieve the ASEAN Community’s common goals.

6. Communication about Viet Nam’s role, position and contributions within ASEAN

a/ Communication message

Viet Nam is a proactive, active and responsible member of ASEAN, working together with other member states to build a united, resilient and sustainably developing ASEAN Community and enhance the region’s standing in the international arena.

b/ Key communication content

- Viet Nam’s participation in and contributions to building and developing the ASEAN Community; its role in maintaining intra-ASEAN solidarity, promoting cooperation, consolidating ASEAN’s central role and strengthening relations between ASEAN and its partners.

- Viet Nam’s initiatives, proposals and contributions in ASEAN cooperation, particularly in areas aligned with its national development priorities, such as digital transformation, innovation, green growth, sustainable development, human resource development, narrowing of development gaps and response to emerging challenges.

- Viet Nam’s role in promoting dialogue, building trust and resolving regional issues through peaceful means on the basis of international law; and its contributions to political affairs-security, economic and socio-cultural cooperation mechanisms, as well as ASEAN-led mechanisms.

- The opportunities and practical benefits that ASEAN brings to Vietnamese citizens, businesses and localities; and notable cooperation achievements in trade, investment, tourism, education, labour, science and technology, digital transformation and people-to-people exchanges.

- Promoting the image of Viet Nam, its people and culture in association with ASEAN’s shared values; and cultural, sports and tourism exchanges, educational cooperation and people-to-people linkages within the ASEAN framework aimed at enhancing mutual understanding, strengthening cohesion and building a shared community identity.

- Viet Nam’s international standing and reputation through its participation in ASEAN; highlighting ASEAN as one of the important strategic spaces through which Viet Nam can expand its external relations, strengthen its international integration capacity and contribute to peace, stability, cooperation and development in the region and the world.

IV. FORMS OF COMMUNICATION

1. Communication through the mass media and digital platforms

- Producing and distributing programmes, reports and thematic features on ASEAN through print and online newspapers, radio, television, and portals and websites of ministries, sectors and localities; developing and maintaining dedicated ASEAN pages, columns and thematic communication products.

- Promoting communication through digital platforms and social media; harnessing multi-platform communication ecosystems; developing multilingual and multi-format digital communication products such as short videos, podcasts, infographics, megastories and virtual reality exhibitions; expanding cross-border digital external communication; making effective use of international digital platforms; proactively explaining and correcting fake news and misinformation about ASEAN, improving skills in identifying harmful information, managing communication crises and promoting the dissemination of positive information about ASEAN; and increasing the application of digital technologies, artificial intelligence, big data and digital data in ASEAN communication activities.

2. Organisation of communication and promotional events

- Organising ASEAN-related events and promotional activities, such as fairs, exhibitions, cultural exchanges and specialised arts festivals; and developing an ecosystem for communicating and promoting ASEAN identity in association with cultural, sports and tourism events held in Viet Nam.

- Conducting visual communication activities in public places (using billboards, posters, electronic displays, etc.); maintaining and developing spaces dedicated to introducing ASEAN; encouraging the use of the ASEAN flag, ASEAN anthem and ASEAN emblems and symbols in communication and promotional activities in accordance with ASEAN’s regulations and practices; and organising communication activities on the occasion of important ASEAN’s events, anniversaries, conferences and other activities.

- Promoting communication through practical models, initiatives and effective practices at the local level in association with ASEAN’s areas of cooperation.

3. Information provision, training and capacity building

- Organising in-person and online conferences, workshops, seminars and training courses to provide information, update knowledge about ASEAN and develop digital communication skills appropriate to different target groups.

- Providing further training in ASEAN communication skills for journalists, reporters, editors, radio and television technicians specialising in ASEAN affairs, cadres in charge of external information and grassroots information activities, and key opinion leaders (KOLs) on social media.

- Integrating ASEAN communication content into activities of socio-political organisations.

- Strengthening the provision of information and responses to enquiries concerning ASEAN integration to meet the needs of citizens and businesses.

4. Development and distribution of publications and communication products

- Compiling, publishing and distributing publications, materials and communication products (in print, digital and multimedia formats) concerning ASEAN and Viet Nam’s participation in ASEAN.

- Updating and disseminating ASEAN-related information, documents, cooperation outcomes and research materials in appropriate languages to support communication activities.

5. Organisation of contests, awards, and cultural, sports and tourism activities

- Organising ASEAN knowledge contests and communication awards for school pupils, university students, members of political, social and professional organisations, and the general public.

- Conducting ASEAN communication activities through exchanges, delegation visits, and cultural, sports and tourism activities within and outside the ASEAN region, contributing to greater mutual understanding and connectivity.

- Encouraging young people, university students, businesses, social organisations, digital content creators and individuals with a positive influence in cyberspace to participate in ASEAN communication and promotional activities.

6. Press activities, journalist exchanges and communication cooperation

- Organising journalist delegations to produce thematic programmes on ASEAN and regional cooperation.

- Organising visits and exchanges of journalist delegations between Viet Nam and other ASEAN member states to promote national images and strengthen communication cooperation.

- Organising exchanges of KOLs between Viet Nam and other ASEAN member states to promote the images of the peoples and countries within ASEAN.

V. ORGANISATION OF IMPLEMENTATION

1. The Ministry of Culture, Sports and Tourism shall:

- Assume the prime responsibility for organising and coordinating the implementation of the Plan; provide guidance, urge the implementation, monitor, summarise and evaluate implementation results; and periodically report thereon to the Prime Minister.

- Guide press and publishing agencies and grassroots information systems in conducting communication activities on the contents of the Plan.

- Assume the prime responsibility for conducting communication activities concerning ASEAN identity, people-to-people linkage and building of an inclusive, people-centred community; and communication on cultural and sports exchanges and sustainable tourism development within ASEAN.

- Upgrade, maintain and operate the ASEAN Vietnam Information Portal at aseanvietnam.vn and organising communication activities through the portal; guide and facilitate the connection and sharing of information and communication materials among ministries, sectors, localities and press agencies to support ASEAN communication activities.

- Assume the prime responsibility for, and coordinate with relevant ministries, sectors and agencies in, determining communication orientations and key tasks concerning ASEAN communication activities for inclusion in the annual guidelines on external information activities to be delivered to ministries, sectors, localities and press agencies, thereby ensuring consistency and coordination in the implementation of the Plan.

- Study the development of, update and share common-use ASEAN communication products and resources, such as key communication messages, infographics, video clips, image databases, communication hashtags and other digital communication products in order to support ministries, sectors, local authorities and press agencies in carrying out ASEAN communication and promotional activities, ensuring consistency and coordination and enhancing their reach in cyberspace.

2. The Ministry of Foreign Affairs shall:

- Act as the focal point for communication and the National ASEAN Coordinating Agency, responsible for providing information on Viet Nam’s orientations for participation in ASEAN cooperation, and ASEAN’s priorities and development orientations towards 2045.

- Assume the prime responsibility for, and coordinate with relevant agencies in, developing external communication messages and orientations for relations between Viet Nam and ASEAN, and between ASEAN and its partners.

- Assume the prime responsibility for, and coordinate with relevant agencies in, conducting communication activities concerning ASEAN’s central role in maintaining regional peace and stability.

- Assume the prime responsibility for, and coordinate with ministries responsible for ASEAN cooperation pillars in, mobilising resources from the ASEAN Secretariat and other lawful funding sources for ASEAN communication activities.

- Direct Vietnamese representative missions to ASEAN and in ASEAN member states to provide information and facilitate the connection and sharing of ASEAN-related data.

3. Ministries and ministerial-level agencies shall:

- Implement the Plan by proactively formulating their own plans or incorporating and integrating the Plan into their existing work plans and programmes, depending on their actual conditions.

- Proactively incorporate communication content concerning the orientations of the ASEAN Community Vision 2045 in accordance with their assigned functions and tasks, focusing on key areas such as digital transformation, innovation, digital economy development, green growth, sustainable development, regional connectivity and human resource development.

- Organise training courses for localities on ASEAN communication and promotion within areas under their respective management; proactively provide specialised information and content to localities and press and media agencies to facilitate coordinated communication about ASEAN’s cooperation mechanisms, policies and activities.

- Share and connect communication data relating to the Plan with the ASEAN Vietnam Information Portal at aseanvietnam.vn; strengthen connection, use and sharing of ASEAN-related information and communication products through portals and websites of ministries and ministerial-level agencies to improve communication and promotional effectiveness and ensure consistency in implementing the Plan.

- For communication content of intersectoral nature or relating to international commitments, the in-charge agencies shall proactively coordinate, exchange opinions and consult relevant agencies in accordance with their assigned functions and tasks to ensure the accuracy and consistency of communication content.

- For tasks for which in-charge agencies and coordinating agencies are designated in the Appendix to the Plan, the in-charge agencies shall proactively formulate implementation plans, coordinate implementation and summarise results; the coordinating agencies shall designate focal points, provide information and documents, and coordinate the implementation at the request of the in-charge agencies.

4. People’s Committees of provinces and centrally governed cities shall:

- Implement the Plan by proactively formulating their own plans or incorporating and integrating the Plan into existing local working plans and programmes, in association with localities’ socio-economic development and international integration.

- Organise communication activities tailored to different target groups through grassroots information systems, local information, press and media agencies, and specialised local agencies.

- Direct the strengthening of ASEAN-related information dissemination through local grassroots information systems and digital platforms.

- Proactively promote local potential, strengths, investment attraction policies, and the images of local culture and people in connection with cooperation and linkages with ASEAN member states.

- Link ASEAN communication activities with local development orientations in the context of regional integration, particularly digital transformation, green economy development, enhancement of competitiveness and participation in ASEAN value chains.

- Share and connect communication data relating to the Plan with the ASEAN Vietnam Information Portal at aseanvietnam.vn as suitable to actual local conditions; strengthen the connection, use and sharing of ASEAN-related information and communication products through portals and websites of People’s Committees of provinces and centrally governed cities to improve communication and promotional effectiveness and ensure consistency in implementing the Plan.

- Proactively coordinate with related ministries, sectors and agencies in implementing ASEAN communication and promotional tasks. For tasks assigned to them as in-charge agencies in the Appendix to the Plan, they shall proactively formulate plans and organise implementation thereof. For tasks assigned to them as coordinating agencies, they shall proactively designate focal points, provide information and coordinate implementation thereof at the request of the in-charge agencies.

5. Press, radio, television and publishing agencies, and grassroots information systems shall

- Proactively formulate and implement annual plans on ASEAN communication and promotion; and diversify communication content and forms of presentation.

- Intensify regular, in-depth communication activities, focusing on practical benefits; and provide timely coverage of ASEAN’s events and activities.

- Increase the production of thematic features, in-depth article series and publications on ASEAN’s emerging development trends towards 2045, such as the digital economy, green transition, innovation, sustainable and inclusive development, and enhancement of regional resilience.

- Develop and maintain dedicated ASEAN pages, columns and programmes; and promote multi-platform communication.

- Intensify data sharing, content production coordination and information exchange with press agencies within and outside ASEAN.

- Promote the role of grassroots information systems in receiving and using information from the information source system and carrying out ASEAN communication activities at the local level.

- Share communication data relating to the Plan with the ASEAN Vietnam Information Portal at aseanvietnam.vn.

VI. RESOURCES FOR IMPLEMENTATION

1. Funding for implementation of the Plan shall be allocated from the state budget in accordance with the current regulations on decentralisation of the state budget and from other lawful funding sources (if any).

2. To encourage the mobilisation of resources from society and the participation of businesses, training institutions, social organisations, youth people, digital technology enterprises and digital platforms; to strengthen cooperation with international partners, and agencies and organisations within the ASEAN framework to support ASEAN communication and promotional activities in accordance with law; to encourage digital technology enterprises and digital platforms to participate in developing and disseminating ASEAN communication campaigns; to strengthen integration with related programmes, schemes and tasks to improve funding efficiency and avoid repetition and overlaps.

For tasks jointly implemented by multiple agencies or involving aid, donations or external funding, the in-charge agencies shall formulate implementation plans, summarise funding needs and coordinate with relevant agencies in assigning tasks and allocating, managing, using, and making payment and account-finalisation of funding in accordance with the law on the state budget and other relevant laws.

3. To promote the development, commissioning or selection of high-quality, creative communication products capable of reaching wide audiences through digital media platforms to improve the effectiveness of ASEAN communication and promotion, in accordance with the laws on the state budget and bidding and other relevant laws.

4. The estimation, management, use and account-finalisation of funding for implementation of the Plan must comply with law.

VII. EVALUATION OF AND REPORTING ON IMPLEMENTATION PROGRESS AND RESULTS OF THE PLAN

1. Evaluation principles

The monitoring and evaluation of the Plan’s implementation results shall be based on criteria appropriate to the Plan’s objectives and tasks and the functions and tasks of each ministry, sector and locality.

Based on the contents of the Plan, actual conditions and management requirements, ministries, sectors and localities shall determine annual targets and expected results in accordance with the evaluation criteria framework specified in the Plan.

2. Evaluation criteria framework

a/ Criteria concerning the results of communication activities

Number of ASEAN-related news reports, articles, features, programmes, dedicated pages and columns produced, published or broadcast.

Number of documents, publications and digital communication products developed, distributed or shared.

Number of conferences, workshops, seminars, training courses, contests, events and ASEAN communication and promotional activities organised.

b/ Criteria concerning information reach and dissemination

Number of views, followers and interactions relating to communication products on dedicated pages and columns, portals, websites and other digital platforms.

Number of communication channels, platforms or media outlets used to disseminate ASEAN-related content.

c/ Criteria concerning coordination effectiveness and participation mobilisation

Number of agencies, organisations and businesses participating in or coordinating the implementation of ASEAN communication and promotional activities.

Number of ASEAN communication and promotional activities organised through intersectoral coordination or involving multiple agencies and organisations.

Results of integrating ASEAN communication and promotional content into the programmes, plans and professional activities of ministries, sectors and localities.

Number of communication activities, products or content developed through coordination and the sharing of information, data or communication products among agencies and units.

3. Reporting regime

Before November 15 every year, ministries, sectors, localities and relevant agencies shall submit reports on the implementation results of the Plan, based on the groups of evaluation criteria specified in Section VII.2 of the Plan, to the Ministry of Culture, Sports and Tourism for summarisation and reporting to the Prime Minister.

During implementation of the Plan, if difficulties or obstacles arise or if additions or adjustments to the Plan are necessary to meet practical requirements, ministries, sectors, localities and relevant agencies shall proactively submit recommendations and proposals to the Ministry of Culture, Sports and Tourism for summarisation and reporting to the Prime Minister for consideration and decision.

APPENDIX

LIST OF GROUPS OF TASKS FOR IMPLEMENTATION OF THE ASEAN COMMUNICATION AND PROMOTION PLAN FOR THE 2026-2030 PERIOD

(To the Prime Minister’s Decision No. 1477/QD-TTg of August 4, 2026)

The major communication products specified in this Appendix are indicative and for reference purposes. Based on their functions, tasks, target audiences and actual conditions, ministries, sectors and localities shall proactively select appropriate forms and products of communication so as to ensure effective implementation.